Web Design and SEO

The SEO had to evolve, it has been doing since its inception, so a new change is not uncommon, is what makes SEO fun and not monotonous.

A couple of weeks ago, reviewing a search on my computer, I told my wife (on another computer) to review the same term in Google because I wanted to confirm that the term was “Positioning” was in that position, to my surprise that term did not even appear, I went to a cyber and same thing happened, but did not pay much attention until yesterday that I remembered this new curiosity Google “Results by interests.”

It turns out that Google spent all of 2009 gathering information about the interests of navigation of each one of us, so with a single click on an ad or link and Google “knows” what are your interests.

Well … it’s a little more complicated than that, but the basic idea is that, with information gathered from your navigation interests, Google knows what products, services or web pages that may interest you, so you publicize the show I really would click either, for more product information or buy, or to subscribe to a newsletter, hence the public’s investment, thanks to the navigation interests, increase their conversion.

If you’ve done internet marketing campaigns and traditional marketing you spend Always know where your conversion is higher, logical need a return on investment and the sooner the better.
What about SEO?

The answer is seen in the terms and conditions that use Adsense Publishers within paragraphs you will always find something that refers to a profile of navigation, from whom? Obviously the visitor.

But Google is even clearer in its privacy policy, specifically the section using the information collected by Google:

“Cookies: When you visit Google, we send one or more cookies (a small file containing a string of characters) to your computer through which uniquely identifies your browser. We use cookies to improve the quality of our service by storing user preferences and to monitor performance trends, for example, the type of searches you perform. Google also uses cookies in the advertising services to help advertisers and publishers serve and manage ads across the Internet. We place a cookie on your browser when you visit a website and display an ad that is part of Google’s advertising services or clicks on it. “(Emphasis added)

Website optimization and density will not be looking for words, at least not to the previous approach, we must now write to achieve higher conversion.
But what is the wording for conversion?

If we review the Google Privacy Center, we have the answer in the first paragraph

“At Google, we offer a range of advertising through our AdWords and AdSense programs online ads to show you more relevant and useful.”

This means that apart from the optimization you do in your articles, you must now focus more on writing for conversion on your blogs and web pages.