Web Design and SEO

Until lately, this very “fashion” style out items Jakob Nielsen have tried to compile the best tips for optimizing adsense on our website. There are no big deal, but for those starting out in this world will come to them quite well:

Colours: The palette of colors that will place ads on our site are a very important factor to consider. There are two sides: those who prefer to integrate the ads to web design , as I think too, “and those who prefer to highlight the ads to attract visitors. In Patrocinalia make a short definition of this point would not improve. Google also gives the possibility to rotate the colors.

Use the search forms: In addition to text ads, we are able to add a custom search engine for our site. This, besides being a full breakdown of Google to add search content on our site, can bring benefits if the visitors access to sponsored links within the search performed.

Increase traffic to your website: Obviously, the more users come to our website more likely it is to get more benefits. Javi Moya published an article giving tips to get visitors (ojo! non-readers). Personally, I advise you to follow some rules for better web design and therefore a better search engine indexing and more visits from them.
Location: Quite important is where we will place ads on our site. We must find a way location yet allow us to obtain good results. Google recommends that you follow a pattern of hot spots :

One can see that the upper left central areas are the most effective. I disagree however with Google, I believe that the upper (yellow) consider it important enough that the bottom never considered ideal to place ads. Telendro some time ago showed that the location is very important and may even increase income with fixed positions .
Ethics in advertising: Google prohibits using phrases like Click here or click on the ads , you already should be clear. But there are things that Google does not mention and may irritate or be unethical. MINIDOAS complains of the use of misleading adsense on some blogs. But this is already part of what we deemed appropriate by the author of the site, whether visitors spend “Olympic” to re-visit.

Content: Another point, pretty obvious, is to put good content on the pages where we insert the ads. The more keywords in our content are more likely to show ads and so many visitors who are interested in them. Ruben makes a collection of words best paid in the Spanish territory.

Ad Formats: Google gives us several formats to display advertisements, including two different types: Image and Text . In principle we can let Google place any notice either. However, since personal opinion, I think this proved that we are “insensitive” to the graphic banners, although they contain an elephant jumping on a trampoline. The skyscraper and the rectangles are the formats that I find most interesting. There could also be the ability to rotate the display format if we have server-side tools.

Smart Price: Jenstad explains (and Ruben translated ) on his blog the smart price. Basically this is a concept that says that if you have pages that we reported income, they can influence the total price to win the account. Very good study, but do not share the idea of separate ads in two different accounts as I remember that Google does not.

Potential Sales: Ruben also mentioned on its website the ability to provide sales leads to Google ads. To illustrate this case, cited the fact of having two sections on one page: articles and compare products. Some advertisements placed in the section of comparative more likely to become a potential sale, and thus earn income higher than the first page, where Google may conduct a sales discount not to provide end to the advertiser.

Be honest: Finally, although not directly related, never make you click from other sites. Do not use tricks to illegally atribuirte income since the end everything falls under its own weight. Considered better to make effective advertising system in which both parties are winners and so prevent you cancel the account .