SEO Services
What to Expect from Your SEO Service
You should expect to get what you pay for from your SEO service. If you only pay for a copy writing service, that’s all you’ll get. Understand that no one component of SEO works in a vacuum. You need to work on every aspect of your website to achieve noticeable results from an SEO campaign, A complete SEO package should include an analytics package if you don’t already have one, an analysis of the analytics, a analysis of your competitors, an SEO audit of your website with suggestions on how to fix any problems, a copy writing service if needed and a link building campaign.
These SEO services are a long term solution for websites. If immediate visitors are needed, these same companies usually assist in running pay-per-click (PPC) advertising campaigns. PPC campaigns are the only way to get immediate, legitimate visitors to your website. You can get “thousands of visitors per day” with but these are not potential customers looking at your website, ready to buy your product or service. They may be guaranteed visitors but these people are either being paid a penny or two to view your website for at least 30 seconds or they are viewing your site in a scheme to get free visitors to their own website.
Beware of any SEO service which guarantees you that your website will be one page one of Google, in the top ten, or any other placement claim. Yes, that should be their goal but no one can guarantee a certain spot in search engine results for good keywords. When I say good keywords, I mean, no SEO company can guarantee you one of the top spots in Google for “gold jewelry” searches. Any SEO company could probably get your website into one of the top spots on Google for “selling gold jewelry in Springfield USA for the last 10 years”. That may get you visitors if anyone were to ever type that exact phrase into Google but why would they, except to show you that you rank #1 for that keyword phrase.
Your SEO services firm should let you know exactly what they are doing, where they are placing links to your website, and what the anchor text is. There shouldn’t be any “secret” SEO services performed on your behalf, whether these services get results or not. If you hire an SEO company who does something unethical to move you up in the rankings, it’s your website that will ultimately suffer.
The vast majority of company’s performing SEO services are ethical and above-board. The perform work that almost any website could do on their own if they had unlimited time. Using these services to save time and jump start your SEO efforts can be an excellent investment in your website. Once you become established and start building pages of good content, the links will start coming naturally. The best SEO companies make sure the work they perform now on your website will continue to bring you traffic for at least a year or so.