SEO
SEO Training
The SEO is an area that is attracting interest from years professionals and companies of all sizes. The universities, awareness of the growing importance of managing a business or brand on the Internet, and especially aware of the demand for SEO professionals that exists in an emerging sector in our country, starting with increasing frequency, to provide training in their classrooms.
Fernando Macia, director of Human Level Communications, traveled earlier this month to Barbastro in Huesca, to provide training in the conference about search engine optimization of the UNED. The audience was composed of fifty students and professionals in the areas of Marketing, Information Technology and Advertising.
There were eight hours that were addressed from basic concepts and definitions to the exposure of a methodology for conducting audit indexing or measurement of a positioning campaign.
Macia said that ” at this time of crisis and looking at the data of e-commerce developments we see that there has been virtually down, e-commerce continues to rise, “which means” new possibilities for businesses whose traditional distribution channel is stagnant or exhausted.”
From Human Level Communications encourage universities and training centers to join the SEO stake in our country. Encouraging and providing training for professionals and young people more prepared to land in the labor market so unstable in these times of crisis, are betting on a strong and booming industry with great potential.
10 Free Books on SEO
If you are interested in expanding your knowledge of this very exciting I leave a list of free books on SEO that you can find on the net. It is a good thing if you like it visited is the author’s website and leave a comment, because that is the reward they deserve deserved, entertain and have more traffic.
The following links I put at your disposal as of today February 20 2011. Of course I can not say that in the future continue to work.
SEO Book SEO. 2009 Under Creative Commons license, copyable, publish, distribute, provided credit is given to the author Miguel Lopez better known on Twitter as @ tallerseo. According to the license can be found in http://www.libroseo.net . This is version 2.6 Creative Common licensed but have obtained permission of the author to link I found a copy and can be downloaded here . A newer version you can find a minimum cost here . It’s worth buying if you like the SEO, the price really is minimal pdf and of course sold to paper. Animate and buy the latest version.
Reference Guide SEO of Javier Casares. 2008. Excellent, highly recommend reading. enough said. Download it here. Read the rest of this entry »
Article marketing is a powerful tool for SEO and sales
In my opinion, the articles márquetin is a powerful SEO tool that also helps to increase the number of sales within your site.
Whether you want to improve your site positioning in search engines presents the main directory, or you want to improve through traffic , the article marketing is an excellent form of marketing that you always have to consider.
And even if your marketing strategy is not very centranda in SEO , you will notice that as you use the article marketing s, little by little your site will be increasingly popular.
And when your site starts to catch on, began to receive inbound links and of course, more traffic, and so they are not working hard on it, your site will start to move up in the rankings of major search engines.
You use article marketing is especially important if you’re building your subscriber list. And that’s simply because when a client comes to you after reading some of your articles, is more inclined to buy than customers who arrive by other traffic sources.
Normally, when a person is registered in your newsletter because you have just read some of your articles, that person is beginning to be a qualified prospect, because in doing so have begun to trust you, and may take the decision to a purchase by another person who has to get more of your mail before you begin to deny trust.
The article marketing simply gives you the unique opportunity for you to attract subscribers to your list really interested and willing to trust you.
Be patient, and the results came
When you start your campaign article marketing , chances are you think that the process is moving very slowly. But you should keep in mind that article marketing has an exponential effect.
When you start and you’ve only written two or three articles, it is normal to get your site will not find a traffic flow. But if you persist in it, and keep writing and submitting your articles several times a week for months, and why not, for years, you will notice that you begin to experience an incredible increase in traffic, and then you will realize the effort really paid off .
And best of this, is that you’re benefiting from the work you did to write your articles for an indefinite time while they remain online. Although at some point stop publishing articles, the work done is still there.
So if you have 50 or 100 or even 150 articles online you will receive 50 or 100 or even 150 times more traffic than it received when you published your first article.
In short, it’s easy to become discouraged when only a few articles have been written and you realize that your income and traffic to your site are not consistent with the effort and work you’re putting to write and publish these articles.
So to finish I’ll give you some advice, if only you going to do to write a few articles and then you stop, better not waste your time and do not write any.
Writing SEO articles
There are many tips on how to write SEO articles more effective and attractive to readers and how to get more traffic from search engines through our texts.
However, there is a pretty basic question and that concerning the structure of information in the articles we publish. I comment below is a simple suggestion, you decide whether to follow or not.
The ideal is to use the typical structure and simpler:
introduction,
body,
denouement (or conclusion)
and final call to action (in the event that we sell a service or e-book via the Internet).
Should be placed at the end of the post, link or advertisement to the product or service offered for sale.
The keywords follow the inverted pyramid shape. The most important should be placed in the opening paragraphs, and the title of course.
As we approach the end or conclusion, they will be locating the secondary keywords or not so important. The experts recommend a minimum number of words per article: 200.
In my experience, the minimum of words is not decisive. There are other factors greater weight to position a page, as the quantity and quality of inbound links it receives the item or the age of the domain.
The density (repetition of the most important keywords throughout the body) must also be considered. Do not overindulge, but if we repeat a few times those words we consider essential for positioning.
Search Engine Submissions That Boost Link Popularity!
‘Submit to 10,000 Search Engines’ or ‘Submit to over 200,000 Search Engines’. This kind of ads should attract customers. It looks great to submit to so many search engines. Submission software is offered that helps to submit hundreds of websites to hundreds of search engines during several hours. What is a realistic, possible result of all these nice tools? The achieved link popularity is near Zero, but the mail box is filled by the autoresponders from the mass of FFA (Free for all) search engines.
Which Search Engines count?
Only a few of the many search engines really count! 99,9 % of all those who go on-line to find something use one of the 18 top search engines. Scrub The Web provides this information in it’s member area. Yahoo, MSN Search and Google are the top three search engines according to Alexa Ranking. Alta Vista and AllTheWeb ‘ also famous search engines – belong to Yahoo and are supplied by Yahoo.
If Link Popularity of a website is measured by the services that provide this information, only the Link Popularity of a website at Google, MSN, Yahoo, AllTheWeb, Alta Vista or Hot Bot is displayed. This shows that only a few search engines really count for Link Popularity. It is not necessary to submit to thousands of search engines, but to the few important search engines in the right way.
Manual work instead of automated submissions
Yahoo search demands that a submitter of websites has to be logged in a Yahoo email address before the submission can start. Submitting to MSN is only possible after typing of a code that is presented in a window. Google says that it is not necessary to submit a site to their search engines. Their spiders crawl the web and can find the websites. Google offers anyway an Add URL page and does not penalize repeated submissions. It seems that Google Sitemaps is a recommendable tool for webmasters to improve the chance that websites get indexed. Read the rest of this entry »
Posted in SEO | 
Tags: automated submissions, Open Directory, Quality counts, Submissions to directories, Yahoo email address | 
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Take Care about your Reputation
Any offshore software or web development company should take care about its reputation. In fact, it is clear that today there are competitors that are no longer playing a fair game. That is why you should not be surprise that eventually there may be negative reviews though even outrightly fake. And these reviews will be spread all over the Internet appearing on various websites and pages and you can’t remove them.
Unfortunately, this will be a dead end to your reputation. You will not be able to remove these negative words and sooner or later your clients will see some of them. Moreover, negative comments will definitely scare away a lot of potential clients. That is any software development company should care about its reputation until it is very late.
This advice is really practical as we have already seen a lot of really great companies who care about their clients and do their work perfectly but suffer from negative reviews from their competitors or those people who worked for such companies but have been dismissed.
Today a lot of companies, especially those who deal with development of windows mobile apps suffer from the shortage of clients. So shy should you let the situation worsen?
Negative keywords in SEO
We have written several post on keyword selection and the like, but few have heard talk of “negative keywords in SEO.” What I mean by “words negative SEO”? As we speak these words we are not working but in the end positioning in the organic results. This positioning is due to the “long tail” and the optimization of the website itself that ends up being positive for criteria not worked but perhaps less competitive.
Many of us who like Mourinho wonder why? Why SEO is not working and we work hard we sweat and tears? Well, SEO is a mystery at times and there are so many factors beyond our control it is difficult to explain for sure. My little advice for new staff is not to trust anyone who calls himself “guru” in the industry, and look at the quality of tweets on Twitter rather than number of followers you have to do “FOLLOWS”, there is the
To which we were, we would be aware of these “negative SEO keywords.” Not all words are negative positions without work, but only those that are positioned and the landing destination is not desired or that interests us. Pages can be positioned with broken links, pages that no longer exist, internal pages of quality rather than questionable or pages that do not represent what the user is looking.
So that our users do not have negative experiences in our site we have to learn these words positioned off work and devote some time to correct them if required. We may be losing a lot of visits from users interested because of not controlling these “negative keywords for SEO.” Besides giving a picture of site careless and lack of seriousness in the business. Read the rest of this entry »
Thank You Search Engine Optimization
So-called “thank you pages” or pages of thanks are those that are presented to users of our site after it submits a form to request information, subscribe to a channel on our website, purchase … among other cases.
In IP Canal always advise our customers who have implemented a page like this, it allows to perform an analytical conversions of our website. As mentioned in previous post in this blog , a clear example of online conversion is complete an information request form, where our goal is the page thank you . This is an online conversion systems and web analytics to collect reached this page thank you, and therefore that there has been a conversion.
If we stop to think, we can get much more out of these “thank you page” from the aforementioned monitoring objectives, and why not start a future customer loyalty. Here you have some tips for this:
- Make a “thank you page” navigable: takes you to those sections that interest you the most visited or those related to your query, for example.
- Thanks and says “real”: tell the user to really appreciate your interest and turn to him to explain the procedure you will follow your request. Posts like “Within 2 days we will call you to give you all the information about …” provide security and sense of form has been submitted successfully.
- Take to publicize your social networks or blogs: Includes typical social buttons to follow you into the channels 2.0 that has your company, tell them what to find and read you will find it useful.
- Provides the user the option to share your social contacts page, if your offer has been of interest, product or service is likely to also be interested to friends. For example, if you have submitted a form to sign up for a promotion you’re doing, give the possibility to share it on Twitter, Facebook … so viralizar more promotion.
- Announce an event , promotion or calls: If you have any open call inviting the user to attend.
Following any of these tips will improve the usability and user experience surely your website.
Posted in SEO | Tags: blogs, Search Engine Optimization, social networks, your social networks | No Comments »
Do You Really Need an SEO Specialist?
As soon as you started your business online, you surely want to earn from it as soon as possible. If you aim to get profit out of your website immediately, don’t just sit there and waste your time! Hire an SEO specialist today to help you get started.
SEO technique is just like math. It can be very confusing especially with all the jargons and the new information that you have to understand in a short span of time. By asking an SEO specialist to create a more search engine friendly website, you don’t have to read numerous books or websites just to boost your rank. All you have to do is to connect with your potential business partners and le the SEO specialist do all the technical work for you.
Just think of these experts as a form of your investment. Although it is quite expensive at first, you have to think about the different benefits that you could get in the long run. As long as you have your business online, you can always make use of the services of the SEO specialist.
Doing business, whether online or offline also requires the trust of your clients so that you can be in the industry for a long time and to expand. You and the SEO specialist should go hand in hand to get a trustworthy clientele.
The importance of CMS content management
In the times of the issues that we need in business is flexibility in the communication of news, offers, news, etc.. Increasingly, the website becomes a dynamic element in our company rather than a static display. Our company evolves every day and this must be reflected on our website. It is therefore important to choose a CMS for our website.
A CMS will give us the opportunity to keep our website easily, quickly and above all independently. This alternative therefore enables us to manage our website as it really is part of our business and nobody knows better than ourselves. So if you have a news section, a corporate blog or a new corporate partner or technology, for example, we present in our site properly.
Like all depends on how long the company and / or business has available, the technical skills and management capacity. It is advisable to seek a professional to do all the work we start and we take care of maintenance and updates in categories with a rate constant updates and allow us to have that direct communication with users.
This type of solution is not for all companies, many prefer to have little more than a PDF as a web page, it will not move in years, but if you really want to use the full potential of a web CMS will certainly help us to be capable of capacity upgrade to our website.
Posted in SEO | Tags: CMS, communication of news, Content Management System, news, offers | 1 Comment »